A project by Transcending Institutions and Communities, Inc. (TICI) with a grant from Vital Strategies on behalf of Bloomberg Philanthropies.
Launched in 2020 in Benguet, the Smoke-Free Program empowers communities and local governments to institutionalize tobacco control policies, strengthen enforcement mechanisms, build partnership, raise public awareness on the harms of smoking, vaping, and “momma” (betel quid) and encourage positive health behaviors.
What began as Smoke-Free Benguet has since expanded across the Cordillera and Western Visayas, supporting a growing network of smoke-free champions and local task forces.
To institutionalize and strengthen local tobacco control initiatives through policy development, capacity building, enforcement, partnership and social and behavior change communication (SBCC)—fostering empowered, smoke-free communities across the Cordillera and Western Visayas.
The Truth
Tobacco use remains a leading cause of preventable death worldwide, claiming over 8 million lives of tobacco users annually (World Health organization).
Health Risks:
Tobacco contains nicotine, a highly addictive substance.
Smoking causes heart disease, lung disease, stroke, and cancer (over 20 types).
Second-hand smoke kills 1.2 million non-smokers yearly.
65,000 children die annually from illnesses related to second-hand smoke.
Smoking while pregnant can harm babies, leading to low birth weight and serious health issues.
Heated tobacco products (HTPs) and e-cigarettes also contain harmful substances and are not safe alternatives.
Economic Burden:
Tobacco-related health expenses and productivity losses cost the world $1.4 trillion per year.
An estimated 1.3 billion people worldwide use tobacco products, 80% of whom are in low- and middle-income countries.
40% of this economic loss happens in developing countries, where tobacco companies aggressively market their products.
Tobacco addiction keeps families in poverty, diverting money from essential needs like food and healthcare.
Philippines Context:
In the Philippines, one in five adults (GATS 2021) still use tobacco, contributing to massive health and economic losses.
An average of PhP 1,273.9 burned monthly by smokers.
In May 2022, the Lung Center of the Philippines reported that: 321 Filipinos die daily from tobacco-related diseases—13 lives lost every hour.
Through evidence-based advocacy and community action, the Smoke-Free Program helps local governments uphold their duty to protect the public from secondhand and thirdhand smoke, promote healthy environments, and realize smoke-free communities.
We work with local partners to build healthier, smoke-free communities. Our team helps strengthen local ordinances and supports communities through:
Policy Advocacy and Enforcement
Training and Capacity Development
Information and SBCC Campaign
Partnership and Community Mobilization.
Guided by national policies and the WHO Framework Convention on Tobacco Control, we empower people and institutions to take action for better health.
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Together with our partners, we support the drafting, strengthening, and harmonizing of local ordinances—guided by national policies and the World Health Organization Framework Convention on Tobacco Control (WHO FCTC).
We also provide technical assistance to Smoke-Free Task Forces (SFTFs) in enforcing these ordinances, particularly on Tobacco Advertising, Promotion, and Sponsorship (TAPS). Through advocacy and on-the-ground support, we help ensure fair, consistent, and effective implementation of smoke-free laws across community, government offices, workplaces, and schools.
We strengthen the capacity of local task forces, enforcers, and health professionals to sustain smoke-free initiatives.
This includes:
Conducting MPOWER and Deputization Trainings for local enforcers;
Enforcers Training to provide practical guide and experience to local enforcers;
Implementing Brief Tobacco Intervention (BTI) trainings for health professionals in community settings; and
Enhancing skills in Strategic Communication and Planning to support effective advocacy and public engagement.
MPOWER and Deputization Training Highlights
📸 Swipe left to see the highlights! Stay updated — follow us on Smoke-Free Program Facebook Page for more stories!Enforcers Training Highlights
📸 Swipe left to see the highlights! Stay updated — follow us on Smoke-Free Program Facebook Page for more stories!Brief Tobacco Intervention (BTI) Training Highlights
📸 Swipe left to see the highlights! Stay updated — follow us on Smoke-Free Program Facebook Page for more stories!Strategic Communication and Planning Highlights
📸 Swipe left to see the highlights! Stay updated — follow us on Smoke-Free Program Facebook Page for more stories!We design and implement Social and Behavior Change Communication (SBCC) strategies to raise awareness and promote positive health behaviors.
Our activities include:
Community trainings and seminars;
Development of communication materials and digital content; and
Coordinated public information campaigns promoting smoke-free environments and healthy lifestyles.
We work with stakeholders, networks, and community advocates to build collective ownership of tobacco control efforts.
By promoting collaboration between local governments, organizations, and communities, we help create sustained environments that support smoke-free, tobacco-free, vape-free and momma-free living, and healthier futures.
We supported national agencies in crafting key public health program documents, including the Manual of Operations of the National Rabies Prevention and Control Program and its Medium-Term Plan (2018), as well as the 2017–2020 National HIV/AIDS Health Promotion Plan. These contributed to improved planning, coordination, and long-term strategies at the national level.
In 2018, we developed and piloted a web-based, mobile platform to improve access to HIV prevention services and information among MSMs in high-risk areas. This project strengthened digital reach and supported inclusive, community-centered HIV prevention efforts.
We facilitated the Training of Trainers for the national roll-out of WHO protocols on the clinical case management and treatment of dengue (2014).
We also led the Interpersonal Communication and Counseling (IPCC) capability-building roll-out for health service providers in Cagayan Valley, Isabela, Nueva Ecija, and Bulacan.
Our team conducted field data gathering on MNCHN, Family Planning, TB, and HIV (2013).
These baseline findings were later used to guide program reviews and inform enhancements in pilot areas across Region II and CAR, contributing to better-targeted health interventions.